Some elements of your website may be (and should be) newsworthy. Perhaps a press release section, or a blog, or a tips and tricks area that you update regularly. In these cases, you may want to publish this information beyond your website. When designing your site, we will do so in such a way that this information is published as a RSS (Rich Site Summary) feed in a standardized format so that it can be picked up and published.

For our clients with maintenance agreements, we can regularly cause this information to be submitted to various news aggregators.

There are many benefits to doing this. For one thing, it helps boost your site on search engines, as there will be links to your site on sites that publish your RSS feed. Additionally, it helps drive more natural traffic to your site by humans that read and subscribe to your feed. Finally, it enhances the possibility of your news getting picked up by the media.